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Cookie Policy


Benelli Armi S.p.A., based in Via della Stazione 50, 61029 Urbino (PU), as data controller works to ensure the confidentiality of your personal data and guarantees them the necessary protection from any event that may put them at risk of infringement. Benelli Armi S.p.A. implements policies and practices regarding the collection and use of personal data and the exercise of the rights that you have under the applicable legislation. Benelli Armi S.p.A. updates its policies and practices for the protection of personal data whenever this becomes necessary and in any case in the event of regulatory and organisational changes that may affect the processing of your personal data.Benelli Armi S.p.A. has designated an internal privacy representative who you can contact at the following email address privacy@benelli.it if you have questions about the policies and practices implemented by Benelli Armi S.p.A.

What types of data do we collect?

Your data are the IP address and the cookies as indicated in the table below.

What are cookies and for what purposes are they used?

A “cookie” is a small text file created by some websites on the user’s computer when s/he accesses a certain site. Their purpose is to store and transport information. Cookies are sent by a web server (which is the computer being used to visit the website) to the user's browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on the computer of the user; they are resent to the website when the user makes later visits.Some operations may not be executed without the use of cookies, in some cases which are technically necessary. In other cases, the site uses cookies to facilitate browsing by the user or to allow him/her to make use of the specifically requested services.
Cookies can remain in the system even for long periods of time and can also contain a unique ID code. This allows websites that use them to keep track of the user's browsing of the site for statistical or advertising purposes, i.e., to create a personalised profile of the user starting from the pages the user has visited and show and/or send him/her behavioural advertising.

Which cookies are used and for what purposes?

This website (like all the sites referable to Benelli Armi products and promotions) use different types of technical cookies, but does not use profiling cookies.In the section below, the Controller outlines the specific categories of cookies utilised, their purpose and what happens when you opt out of them.

Technical cookies Site management. They allow the operation and safe and efficient browsing of the website. Valid for the browsing session. These cookies are necessary for visiting the website. Disabling them will not allow the site to operate.
Functional cookies They facilitate browsing and the service provided to the user according to a set of criteria selected by the user. Valid for the browsing session. Without them, choices made by the user while visiting the site cannot be saved.
Third-party analytics cookies They collect information in aggregate form on browsing by the user to optimise the browsing experience and the actual services. Established by the third party Without them, the Controller would no longer be able to acquire aggregate information.

Which and what are third-party cookies?

This website (like all the websites referable to Benelli Armi products and promotions) also contain third-party cookies, i.e. cookies created by a website other than the site the user is currently visiting.Pursuant to the Privacy Regulation of 8 May 2014, the Controller has the obligation to provide the updated link to the privacy policies and the consent forms of the third parties with which they have stipulated agreements for the installation of cookies through their site.
Specifically, users should take note that the website uses the following services that leave cookies:

  • "Google Analytics", the web analysis service provided by Google, Inc. Google Analytics is a web analysis service that uses cookies stored on the user’s computer to allow the visited website to analyse how visitors use it. The information generated by the cookie on the use of the website visited (including IP address) will be transmitted to Google and stored on Google servers in the United States. Google will use this information for the purposes of tracking and examining the use of the website by the user, compile reports on the activities of the website for operators of the site and provide other services related to the activities of the website and the use of the internet. To consult the Google privacy policy regarding the Google Analytics service, and to express consent for the use of the cookies described above, please visit the website http://www.google.com/intl/en/analytics/privacyoverview.html, and click on the following link: https://www.google.com/policies/privacy/.


What are Social buttons?

The website www.benelli.it (like all the sites referable to Benelli Armi products and promotions) feature social buttons/widgets in the form of graphic icons of the social networks (Facebook, Linkedin, etc.) and other web services (Youtube, etc.). These buttons allow the users who are browsing the site to interact by means of a click directly with the social networks and web services indicated there and to share the information collected on the website being visited. In this case, the social network and web services acquire the data regarding the visit of the user, whereas the Controller will not share any browsing information or data of the user acquired through its site with the social networks and web services accessed via the social buttons/widgets. These services leave third-party cookies. Below are the links to the privacy policies of the social networks most commonly used and the websites which the buttons connect to:

  • for Facebook: https://www.facebook.com/policies/cookies/
  • for Linkedin: https://www.linkedin.com/legal/cookie_policy


Third parties and recipients?

The processing of your personal data takes place depending on the contract and the legal and/or regulatory obligations deriving from it.Your data will not be disclosed to third parties/recipients for their own purposes unless:

  1. you give your consent;
  2. it is necessary for the fulfilment of the obligations associated with the contract and by the laws that govern it (e.g. for the defence of your rights, for a complaint to the supervisory authorities, etc.);
  3. disclosure is made to companies of the group to which Benelli Armi S.p.A. belongs for administrative purposes; data processing and IT service companies (e.g. web hosting, data entry, management and maintenance of infrastructure and IT services, etc.);
  4. disclosure is made to financial administration and public supervisory and control bodies with respect to which Benelli Armi S.p.A. must fulfil specific obligations deriving from the specific nature of the business.


What happens if you do not provide your data?

Please see the table referred to above for information on the consequences of not providing your personal data. The Controller reminds you that you may opt out of cookies at any time by following the instructions below.

Disabling and enabling cookies

By accessing the site and continuing after the banner containing a short version of the cookie policy appears, the user has given his/her express consent to the use of cookies in the present document.The user may freely enable or disable the individual cookies through his/her browser (selecting the settings menu, clicking on internet options, opening the tab regarding privacy and choosing the desired setting for blocking cookies). For more information, please consult the following links: Google ChromeMozilla FirefoxApple Safari and Microsoft Windows Explorer.
In addition, the user can enable the option Do Not Track in the latest generation of browsers.
Third-party cookies can be disabled by accessing the privacy policy of the third party through the above link or by contacting the third party directly. Disabling third-party cookies will not affect browsing of the site in any way.


Data are stored in paper, computerized and electronic archives located in the European Economic Area where proper measures are ensured to maintain their security.


The processing of data is performed through paper supports or computerized procedures by internal, specially authorised and trained, personnel. This personnel is allowed to access your personal data in the measure and within the limits necessary for performing the processing procedures that regard you.The Data Controller periodically verifies the tools through which your data are processed as well as the related security measures that are constantly updated; verification, also through persons authorised to process the data, that personal data not necessary for collection are not collected, processed or stored; verification that the data are stored with the guarantee of integrity and authenticity and their use for the purposes of processing actually performed.

Computer security

Benelli Armi S.p.A. and its suppliers (third parties and/or recipients) process your personal data, your digital data (e.g. accesses), traffic data or other data obtained for services made available through Benelli Armi S.p.A. websites to the extent strictly necessary to ensure the security and ability of a network or servers connected to it to withstand at a given level of security unforeseen events or illicit or malicious acts that compromise the availability, authenticity, integrity and confidentiality of stored or submitted personal data.For these purposes, Benelli Armi S.p.A. provides procedures for the management of data breaches in compliance with legal obligations.

For how long?

Personal data are stored as needed in electronic archives protected by means of effective and adequate security measures to counter the risks of violation considered by the Data Controller. Please see the table referred to above for information on the retention of the different types of cookies.

What are your rights?

Without prejudice to the limits established above for the processing of your personal data, you have the right to always be in control of your data. You have the following rights with regard to your data:

  • access;
  • correction;
  • erasure;
  • restriction of processing;
  • opposition to processing;
  • portability.

Your rights are guaranteed without any particular obligations or procedures for their exercise, which is essentially understood to be free of charge. You have the right:

  • to obtain a copy of the data you have requested access to, even in electronic format. If you need to request additional copies, the Controller can charge you a reasonable fee;
  • to obtain the erasure of the data or the restriction of their processing, or even the updating and correction of your personal data, and that upon your request any data disclosed to third parties/recipients will also be updated unless there are legitimate reasons that take precedence over your request (e.g. environmental investigations and risk containment due to an emergency managed by the Data Controller);
  • to obtain any useful communication regarding the activities carried out following the exercise of your rights, without delay and in any case within one month of your request, unless justifiably extended up to two months, which must be duly communicated to you.

For further information and in any case to submit any requests, please contact privacy@benelli.it.


Who can you submit complaints to?

Without prejudice to any other administrative or judicial proceedings, you may lodge a complaint with the competent supervisory authority, i.e. the one having jurisdiction where you reside or work in Italy or in a different Member Nation where the violation of Regulation (EU) 2016/679 occurred.

Cookie Policy