Foreword
Dear External Provider,
Constant innovation, research and development of new technologies and materials, excellent machining and distinctive design are focal points of the Benelli philosophy.
The European Union has stressed the essential nature of investment in these areas in order to remain competitive in a constantly changing market, and it has continued to emphasise this, demonstrating its commitment through its financial support for research and innovation projects in Europe.
We are faced with a process of continued evolution that, in a little over three centuries, has seen not one but three industrial revolutions, starting with machines operated by steam power, then moving on to electricity and new chemical and oil-based products, and now we are at automation based on electronics and computers. Today we are seeing a new step forward, taking us into the fourth industrial revolution: digital. In this new revolution, physical objects are perfectly integrated into the information network. Data are now an important part of a company’s assets. The Digital Factory is a new and different model when it comes to managing the production of goods and services. But where will this all lead us? To integrate our processes like never before. In this era of social media, one of the key words in our interaction is sharing, applied to work, processes and information. With the challenge “We make the future happen”, Benelli is focusing on new technological lines and key areas in the value chain with the goal of greater flexibility, higher speeds, more productivity, better quality and even better competitiveness. Together with you all, and starting out from your experience and our Italian savoir faire, we can consolidate our future.
Enjoy your read!