Mission: Technology - Quality - Performance - Design
Constant innovation, research and the development of new technologies and materials; machining excellence and a distinctive design are the focal points of the Benelli philosophy.
The company's mission is represented by the design and production of semiautomatic shotguns that stand out above all the competing models on the marketplace, thanks to their advanced technology, elegant style and unbeatable reliability. Today, owning a Benelli shotgun means owning a firearm of superior value, a point of arrival for the consumer.
Thanks to controlled, constant use of technology, Benelli manufactures firearms to the highest possible standard and on an industrial scale, combining excellent ballistic performance and superb functional qualities. A great deal of entrepreneurial effort has been put into boosting research, design, and experimentation, and into equipping the company with the cutting-edge means and systems for the production sector and new management and control software. A great deal of attention has been paid to the professional growth of all personnel involved, so as to promote product and service development that place the company at the highest level on the target and defence weapons market. An industrial structure and advanced technology are therefore essential elements. The creation of every product begins with the engineers in the technical division, using sophisticated technologies: CAD (Computer Aided Design), CAE (Computer Aided Engineering), and high-precision, advanced structural calculation software that simulates every mechanical process with absolute reliability.
The production structure is completed by state-of-the-art machinery that guarantees mechanical precision with almost complete automation.